The Magnet mail order store has been operating since 4 April 1967. At that time, you would not have come across another such mail order store in the Czechoslovak Socialist Republic. It is precisely because it was such a unique possibility to buy extraordinary goods quickly and comfortably that customers quickly began to take advantage.  After five years, we had sent our millionth consignment. In our catalogues, you would have found consumer goods, furniture, accessories and even musical instruments, to name a few.

The catalogue era is the catalogue era. Our customers could confirm this – newly released catalogues quickly disappeared every time. And there is no wonder. The product range was extremely varied! Not only could you order a cottage or log cabin (yes, you are read that correctly) from the comfort of your home, but if you were lucky, you could also get the legendary plastic toys Céčka. But they were always sold out so quickly that they became scarce goods. We also issued a separate catalogue with spare parts.

From November 1987, the market gradually freed up. Therefore, nothing prevented us from including products from foreign brands in our product range, especially products from Siemens, Bosch, Tefal, Philips, Moulinex and Gorenje. In addition to the western catalogue style, we had begun to continuously come up with something extra for our customers as well – whether they be prize competitions or gifts that come with catalogue orders. The entry of the French brand Camif into the company in 1993 began a new "Magnet Camif Era", when we coined the phrase "French charm at Czech prices".

This period was full of milestones for our company, and not just any milestones. One great milestone was the relocation of the company from Kostěnice near Pardubice directly to Pardubice – the company is headquartered there to this day.  What was more important was the launch of our first website in 1999. By launching the website, we were able to offer our customers another way to order goods. And because we started to work with the French brand Blancheporte and the German company 3Pagen, our customers were able to order new goods from us – designer fashion clothes and household supplies and decorations. Our company then got its new name, Cemod – CZ.