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Fulfillment for e-shops

Building the routesto your customers

Shared synergy for greater efficiency and better results

We take warehousing, picking, packing, call centre, returns and expansion into foreign markets off your hands. The infrastructure we've run our own 20 e-shops on since 1967, and which reaches ten European countries, is available to you too.

since 1967On the market
10 countriesReach
4 awardsSuperbrands
10,000+ parcels/dayCapacity

What we do for you

From order intake to entering new markets. Pick only what you need.

  1. Warehousing

    A temperature-controlled warehouse with round-the-clock security. Goods sensitive to temperature go into climate-controlled space, for example hair cosmetics for Bezvavlasy.cz kept between 6 and 25°C.

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  2. Picking

    Picking, meaning pulling goods from stock, covers goods-in, goods-out and sorting each delivery. Every product is checked before it goes out to the customer.

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  3. Order assembly

    We put each shipment together to your instructions, pack it in the material you choose, and hand it to the carrier. It goes out alongside our own volumes, so you get a better per-parcel carrier rate.

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  4. Returns handling

    We handle returns, paperwork included. Goods are sorted and put back into stock, or disposed of according to your rules.

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  5. Order processing

    We take orders in writing, by phone and electronically, and handle all the paperwork around them. The data comes back to you as statistics, not a pile of paper.

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  6. Call centre

    Sales and after-sales care, run to your rules. We set the scripts, tone and scope for your brand, not off-the-shelf.

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  7. Customer service in the market's language

    Operators speak the language the market sells in. For Atlas for Men we provided a French-speaking coordinator, for the Slovak market operators who speak Slovak.

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  8. Delivery and dispatch costs

    Your e-shop's shipments go out alongside our own volumes. Combined dispatch brings the per-parcel price down further than you could reach on your own.

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  9. Warehousing and order assembly

    We store goods in Pardubice and dispatch to every market we serve from there. Packing materials, inserts and labels are handled to match the destination country's requirements.

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  10. Marketing support

    We add inserts to shipments, send out mailings, and offer synergy with our own B2C activity on that market.

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  11. Returns handling

    We take returns in at the same place we dispatch from. Goods go back into sale quickly, and your money is not sitting in shipments on the road.

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  12. Receiving and storing parts

    We take in the input material, store it and keep records. For Freudenberg we run a physical stock count once a month.

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  13. Product assembly

    We build finished products from parts to your documentation. For the Vileda brand we assemble two types of mop, including servicing the machines and buying consumables.

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  14. Packing and handover to the carrier

    We pack finished products in the material of your choice, label them and hand them to the carrier. Dispatch runs from the same hall as assembly.

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  15. Outbound inspection

    Every unit goes through outbound inspection. We focus on the competence of the people working the order, because that decides the result more than speed does.

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Metrics of success

Our results in numbers

20

own e-shops, presence in ten countries

800k

parcels shipped to customers in 2025

400k+

customers served by our call centre in 2025

13M+

contacts in the customer database

Our brands

We do not learn on you. We learned on ourselves.

Under PackWay we run twenty own e-shops and operate in ten European countries. We offer you the same fulfillment they rely on.

  • Astoreo — mail-order fashion and accessories store for women, present in CZ, SK, PL, HU, RO, UA, SI, HR and BG
  • Blancheporte — French mail-order fashion e-shop for women over 45
  • Magnet 3P — mail-order store for home accessories and gifts
  • Nábytek-bydlení — mail-order store for furniture and home accessories
  • Velký košík — mail-order store for garden supplies and home textiles
  • Výprodej-slevy — outlet e-shop selling goods at discounted prices
  • Vitakom — e-shop for health and sports products

Where we operate

20 own e‑shops, ten European countries

We did not learn fulfillment on our clients. We learned it on our own brands, which we run across Europe. We offer partners the same infrastructure and processes.

  • Czechia7 e-shopsAstoreo, Blancheporte, Magnet 3P, Velký košík, Nábytek-bydlení, Výprodej-slevy and Vitakom
  • Slovakia6 e-shopsAstoreo, Blancheporte, Magnet 3P, Velký košík, Výpredaj-zľavy and Vitakom
  • Poland1 e-shopAstoreo, since 2017
  • Hungary1 e-shopAstoreo, since 2017
  • Romania1 e-shopAstoreo, since 2018
  • Ukraine1 e-shopAstoreo
  • Slovenia1 e-shopAstoreo
  • Croatia1 e-shopAstoreo
  • Bulgaria1 e-shopAstoreo
  • Belgiumpacking and returns for Blancheporte

Certification

ISO 9001

Our quality management system is certified in this scope:

  • Comprehensive services related to mail-order trade
  • E-commerce
  • Warehousing, packing and logistics
  • Contact centre services

We run a rooftop solar power plant with a capacity of roughly 99 kWp, which covers a substantial share of our site's consumption.

  1. 01 / 05

    Enquiry

    Tell us what you need to hand over. A short form or a phone call is enough: we get to know your e-shop, its operations and where you're currently losing time.

  2. 02 / 05

    Solution design

    We sit down together, go through your business model and propose the exact scope of services. You choose only what you actually need, no packages sitting idle.

  3. 03 / 05

    IT system integration

    We connect to your system, whether it's Shopify, Upgates or a bespoke solution. We manage the technical transition ourselves, with no disruption to your operations.

  4. 04 / 05

    Go-live

    We take over operations and ensure a smooth start. From day one, you know where your parcels are and what's happening with them.

  5. 05 / 05

    Reporting and scaling

    You get regular reporting and a real-time overview. As your e-shop grows, we scale up capacity quickly, without rebuilding the whole operation.

Case studies

Brands that trusted us with their parcels.

We've been running operations for a number of European e-shops for years. Take a look at specific partnerships and what we do for them.

Aktuální homepage e-shopu Atlas for Men, pro který PackWay provozuje call centrum a logistiku
Case study 1 of 4

Atlas for Men

Outdoor fashion · since 2016

For this French brand we run a call centre with French- and Slovak-speaking operators, place orders and handle returns. We helped the brand enter the Slovak and Hungarian markets. 

“We have been working with PackWay since 2016. We know our customers are well looked after here, and that is one of the reasons our entry into the Czech market was so successful.”
Marie AyllonMarie Ayllon · International markets manager, Atlas for Men
01 / 04

Who we are

In the mail-order business since 1967

From Magnet Pardubice through Cemod-CZ to PackWay. More than fifty years of running a mail-order business is reflected in every part of our work.

Since 196710 European countriesISO 900110,000+ parcels a day
Our story

Magazine

We keep an eye on what is new.

Know-how from running our own e-shops abroad: logistics, returns and market entry.

More from our magazine

Request a quote

Let us find the way to your customers

Get in touch with Petra directly, or fill in the form. We will prepare a tailored proposal, no unnecessary steps.

Petra Skácelová, PackWay

Petra Skácelová

Manažerka obchodních projektů

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